Have you seen the Gud vs Gude case currently unfolding. It’s very similar. A black business owner has hade his whole brand copied. He’s been in business longer than her but she has filed for the trademark. She uses the same name, imagery and likeness from his brand.
I have. It’s an unfortunate reminder that trademark filing is no longer “optional” if you want to truly protect your brand long term.
Hoping it works out for him, but for founders still on the fence until they “make money,” we are not in the early 2000s anymore. Your brand will and can be recognized I. The marketplace before you make your first dollar. You can go viral before your first client.
People will take your brand and go to the USPTO first if they think your brand is valuable, even if you don’t think the same.
Girl! You write these newsletters like they are a reality show! *gets the popcorn* Mm mm mm!
LOLOL. That’s what I love to hear! Making Trademarks a Saga!
Have you seen the Gud vs Gude case currently unfolding. It’s very similar. A black business owner has hade his whole brand copied. He’s been in business longer than her but she has filed for the trademark. She uses the same name, imagery and likeness from his brand.
Hi Dr. B.
I have. It’s an unfortunate reminder that trademark filing is no longer “optional” if you want to truly protect your brand long term.
Hoping it works out for him, but for founders still on the fence until they “make money,” we are not in the early 2000s anymore. Your brand will and can be recognized I. The marketplace before you make your first dollar. You can go viral before your first client.
People will take your brand and go to the USPTO first if they think your brand is valuable, even if you don’t think the same.