Thank you so much for this, truly. Six years in, and messages like yours remind me why we keep showing up.
I appreciate you sharing David Droga’s work. His campaigns prove what we talk about all the time here — when the message is clear and anchored in real culture, it becomes more than marketing. It becomes a brand asset worth protecting.
“I Will What I Want” is such a masterclass in positioning. And “Play It Safe” — that one hits you in the chest. Thank you for pointing me back to it.
Grateful for your encouragement and for the inspiration. You’re always welcome here.
This is wonderful Happy Anniversary
Thank you so much!!
You are welcome
Onya, Ruky!...and the whole FFTC...congratulations on six huge years! And more importantly, on the difference you're making.
Some inspiration...the best work of Australia's best evah ad man, David Droga, over his 37 years in the industry, many of them in New York.
As you scroll down, the campaign taglines just scream 'trademark me'.
Don't miss 'The Milliion'. Or 'I will what I want' (Under Armour).
As a Sydney-sider, 'Play it Safe' (scroll to the end) makes me tear up.
You're welcome. :-)
https://adage.com/creativity/aa-david-droga-37-career-campaigns/
Thank you so much for this, truly. Six years in, and messages like yours remind me why we keep showing up.
I appreciate you sharing David Droga’s work. His campaigns prove what we talk about all the time here — when the message is clear and anchored in real culture, it becomes more than marketing. It becomes a brand asset worth protecting.
“I Will What I Want” is such a masterclass in positioning. And “Play It Safe” — that one hits you in the chest. Thank you for pointing me back to it.
Grateful for your encouragement and for the inspiration. You’re always welcome here.
I'm over here clapping like a proud Auntie wearing a Wu-Tang ugly Christmas sweater! This is one of many!!!!
JAAAANOHNNNNN!
Thanks, Auntie. :).
Congratulations to you and your team on this achievement! 🎉🎊
Awww, thank you!! Only GOD!
Happy Anniversary!
Awww thank you!