And what jumped out at me were the words ‘room’, ‘structure’, ‘environment’.
I heard them through the lens of being an FFTC fan and a marketer.
Those words evoked a sense of your clients being enveloped by you…of FFTC as a container of sorts.
And I wondered: is there the germ of a brand device in that.
In other words, would it differentiate FFTC to position itself as being (not so much just another law firm but) an environment or structure or context of some sort, in which it holds its special cargo?
This post proves such an approach would be authentic.
But would it be useful?
Only one thing’s for certain: my reservoir of potentially useless ideas is inexhaustible. NNTR.
This is so insightful, Andrew. And I think about this a lot, essentially having the customer experience be the brand. And the most effective way we've leveraged the "experience as a brand" strategy has been through our Google reviews.
We have over 150 five star reviews, along with detailed testimonials of the client experience. This has def accelerated our "know, like, trust, convert" timeline from years and months to mere weeks.
What an inspiring post.
And what jumped out at me were the words ‘room’, ‘structure’, ‘environment’.
I heard them through the lens of being an FFTC fan and a marketer.
Those words evoked a sense of your clients being enveloped by you…of FFTC as a container of sorts.
And I wondered: is there the germ of a brand device in that.
In other words, would it differentiate FFTC to position itself as being (not so much just another law firm but) an environment or structure or context of some sort, in which it holds its special cargo?
This post proves such an approach would be authentic.
But would it be useful?
Only one thing’s for certain: my reservoir of potentially useless ideas is inexhaustible. NNTR.
This is so insightful, Andrew. And I think about this a lot, essentially having the customer experience be the brand. And the most effective way we've leveraged the "experience as a brand" strategy has been through our Google reviews.
We have over 150 five star reviews, along with detailed testimonials of the client experience. This has def accelerated our "know, like, trust, convert" timeline from years and months to mere weeks.
Here’s the link to review our google reviews: https://g.page/r/CdrwCFQXLc9aEB0/review
Also, I'd be interested in your ideas. It's been too long, let's set up a virtual coffee chat if you're open to it.
👑 👑👑👑👑👑👑