Discussion about this post

User's avatar
Andrew Simms's avatar

What an inspiring post.

And what jumped out at me were the words ‘room’, ‘structure’, ‘environment’.

I heard them through the lens of being an FFTC fan and a marketer.

Those words evoked a sense of your clients being enveloped by you…of FFTC as a container of sorts.

And I wondered: is there the germ of a brand device in that.

In other words, would it differentiate FFTC to position itself as being (not so much just another law firm but) an environment or structure or context of some sort, in which it holds its special cargo?

This post proves such an approach would be authentic.

But would it be useful?

Only one thing’s for certain: my reservoir of potentially useless ideas is inexhaustible. NNTR.

Dena Goldfine's avatar

👑 👑👑👑👑👑👑

1 more comment...

No posts

Ready for more?